|
In the annual FMI Trends report, consumers are asked, ÒOverall, what improvements would you like to see in your primary grocery store?Ó Since the beginning of the 21st Century, the Trends report has consistently reported that the most desired improvement sought by consumers is better customer service. However, the issue of what specifically constitutes better customer service has not been the focus of any known reported studies. Typically, when the FMI Trends study asked what are the most important factors in selecting a primary supermarket the answers are consistent over time: cleanliness, high quality fruits, vegetables, and meat, and low prices.
Download the full article in pdf format
|